Saturday, September 12, 2020

Client Perspective On Value

Developing the Next Generation of Rainmakers Client Perspective on Value I am up early this morning to catch a plane to meet with a group I am coaching. So, I want to write something short and to the point. I have talked to you about the importance of “adding value.” I think even when I talk about it, I tend to think of it more from a legal perspective than a business perspective. I was reading a list of what businesses (our clients) want. I have edited it with my own thinking. Essentially our business clients want to: They want all these things to be done sooner rather than later. When you are serving your clients and especially when you are cross-selling (I prefer cross-serving) you need to think about how you are helping clients achieve one or more of the goals above. Have I missed anything from your clients’ perspective? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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